Mar 26, 2019
On this episode, Glenn Gaudet sits down with Tim Hughes. Tim
Hughes is universally recognized as one of the world’s leading
pioneers and exponents of Social Selling and he is currently ranked
Number 1 by Onalytica as the most influential social selling person
in the world. He is also Co-Founder and CEO of Digital Leadership
Associates and co-author of the bestselling books “Social Selling -
Techniques to Influence Buyers and Changemakers” and
“Smarketing - How To Achieve Competitive Advantage through
blended Sales and Marketing”. In his discussion with Glenn, Tim
highlights the benefits and new techniques of social selling as
well as
some of the pitfalls.
What You’ll Learn About:
• What is different and effective about his social selling
techniques
• How the GDPR has affected marketing and advertising thus
benefiting social selling
• What differentiates your organization in today’s
over-communicated world
• What are people/customers actually look for and how you can bake
that into your social selling efforts
• What the NEW type of content marketing is particularly in the B2B
space
• Why your salespeople NEED to have a personal brand
• How social selling is not actual selling
• How to approach controlling the message of your salespeople in
the content development as part of your social selling agenda
Connect with Tim on LinkedIn or on Twitter at @Timothy_Hughes.