Dec 9, 2014
Brad Young is a global content strategy leader for Dun and Bradstreet, leading the creation, curation, and editorial coordination of world-class, modern content and content experiences for customers, sales teams, partners, alliances and influencers. He also has 17 years of content and marketing experience, making him a leader in content strategy marketing! Brad recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the significance of content marketing and strategy. “Be absolutely relentless in asking yourself ‘Who is this for?’ and ‘What’s the value?" Brad discusses tips for content marketing and strategy: 1.Become a powerful storyteller. 3.Use data to advance relationships. 4.Content marketing needs to be useful. 5.Story first, media second.