Sep 3, 2014
Neal Schaffer is a social media consultant who has been helping businesses with their social media strategies since 2010. Neal started his career in marketing and sales in Asia. When he returned to the United States, he essentially had no business network outside of Asia, which led him to turn to social media to find more local connections. His blog, Maximize Social Business, was organically born from this transition in his life and his passion for social media has blossomed into a passionate career. Neal recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss social media strategies and content creation. "Celebrate and engage with your fans. Take the extra step and appreciate and value those people that engage with you.” Neal suggests asking these questions to yourself when it comes to creating content marketing: What does your company have to share? What resource can you become? What are you going to talk about in social to help promote your own company’s ROI?