Oct 19, 2016
Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals. "Engage with your employees. Empower them to engage with your customers. Build your brand through social media." Michelle discusses tips for using social media engagement with employees: 1.There is a need to tie current social media presence for a brand to company goals. 2.Build the human side of an organization through content creation. 3.Think beyond the standard for employee engagement. 4.Planning is the key to social media engagement success. 5.Recognize that employees are a content gold mine.