Oct 29, 2019
One of the biggest questions that a CMO has to ask themselves when they look across the different marketing channels is how much money to put into each of those channels. Of course, there are the tried-and-true avenues that support your business, but marketing changes fast. Deciding what channels to explore and which ones to negate is a big part of making the most of your marketing budget.
But what about employer branding - is that important? Isn’t that an HR function? Not exactly, not in the new marketing landscape. In fact, it's a term that you don't often hear in product companies, but employer branding is something that services CMOs know a lot about. Why? Your offering a face-to-face connection and when the growth of your company hinges on talent acquisition and having the ability to service more clients, the CMO gets very close and comfortable with employer branding.
In this episode of AMP Up Your Digital
Marketing, we meet Arya
Barirani, CMO of GlobalLogic, an engineering services company, and
Executive Director at Method, a wholly-owned design agency supporting
GlobalLogic. His insight will help executives think about how
digital strategy is measured across an entire organization, and not
solely reserved as a marketing activity.