Sep 24, 2019
Back before the days of radio and TV, people gossiped (heck, people still gossip). Word of mouth is how you knew about the latest events, when the corner store had a new product, and even when your town got new neighbors. Overtime, things changed with broadcast marketing and, what was an easy way to get a message to the masses, eventually became another marketing tool we got really good at tuning out.
In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet dives into the reemergence of word of mouth marketing with Ted Wright, CEO of the word of mouth agency, Fizz. He’ll dive into how word of mouth marketing can support digital marketing efforts, resulting in far greater impact and more personal conversations than one method over another.