Jan 27, 2016
Jason Cormier is one of the co-founders and managing partners of Room 214, a social media agency that leverages marketing automation, research, social networking, and online advertising. His background is in web development, and his partner’s background is in public relations; They worked together in 2003 to find a new way of marketing. Between SEO, Google AdWords, and other communications strategies, they realized they could combine their backgrounds to form one cohesive company dedicated to leveraging online tools to benefit the online visibility of businesses. Now, social media plays a primary role in their ability to help companies extend their reach. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize social media to connect and engage with more users. “It’s always easier to join a conversation than to start one, and I believe that there’s a general lack of social listening that’s happening. Pay attention in order to recognize conversations and have that help shape your social media strategy. ” Jason discusses tips for using social media marketing as a way to generate traffic: 1.The real value in Public Relations is Media Relations. 2.Social media is now about distinguishing your company among the social noise. 3.Know your goals. 4.Understand your existing team and the roles within the team. 5.B2B is generally more focused on lead generation and longer sales cycles. 6.Your themes need to relate to existing conversations.