Sep 10, 2019
Can an engaged employee workforce make a difference in your company's social media efforts? Employee generated content is on the rise, and a healthy culture that asks for employees to contribute content not only helps the marketing team with content creation but also helps employees feel more connected to their company. It truly fosters an environment of “people-first” and it shows when employees create MAGIC on the companies branded social channels.
In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet speaks to Michael Waterman, Vice President of Communications and Creative Services at CHG Healthcare, a healthcare staffing company. As the 10-time “Best Companies to Work For” winner, he’ll dive into creating a culture of sharing on social media to amp up their personal culture story. Through their MAGIC engagement model, he arms the staff and physician network with the knowledge of the brand and sets them free to create stories of the past and present.