Aug 27, 2019
Keyword stuffing is all you need to amass awesome content right? Wrong! Content creation is more aggressive than ever and to get the attention of the coveted first page, your content needs to not only be helpful and resonate with your audience, but also must address the right search intent to ensure traffic back to your site.
In this episode, Erin Balsa, Content Marketing Manager at The Predictive Index, delves into addressing the keyword research to create powerful content and how she harnesses her coworkers to help in content creation. She debunks the myth that not everyone is a content creator and tells us how she gets buy-in company-wide, all while helping to build the personal brands of her coworkers and the exposure of her company.