Feb 19, 2014
Todd Van Hoosear is the VP, Public Relations & Stakeholder Engagement at the HB Agency (Hart-Boillot). Todd serves as a Vice President in HB's PR group, focusing on enabling better stakeholder engagement for HB's clients. Todd also teaches the New Media and Public Relations class at Boston University, which explores the effects of new media on the fundamental theories, models, and practices of public relations. Todd recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how PR has changed in the past two decades and how important it is to find key influencers. “You really have to spend a lot more time analyzing who your influencers really are and if they even come out of the journalism world. It might be a twitter handle of someone that works at a targeted organization or a kid in the basement with 100,000 followers.” To find your key influencers, Todd suggests asking yourself these questions: What are your business objectives and goals? Specifically, what are you marketing/PR goals? Where are your customers and what are their interests? What will it take to rise above the noise and standout amongst your competitors? Based on the goals and objectives of your campaign and who your audience is, who are your top influencers?