Oct 22, 2019
Employee activism is on the rise and these employees are passionate about transparency, holding true to values, and doing the right thing. They are the employees you want - articulate, passionate, and they do it because they care about the company. And they are also the ones that every marketer, communications professional, senior leader, and CEO need to keep their eyes on as they can be your biggest cheerleader, and your greatest heartache.
In this episode, Glenn Gaudet speaks to Sharon McIntosh about how culture and values shape an organization, harnesses positive employee activism, and some missteps to avoid in your organization. She’ll help us understand how to take the pressure out of the balloon when your values say X and you did Y. And, after the shoe has dropped with an employee activism event, how you can go back and retroactively implement changes and learn for future use.