Jan 27, 2015
Douglas Spencer is a marketing and branding expert and is president at Spencer Brenneman, LLC. As a brand strategy consultant, he has 25 years of experience in branding and marketing. He ensures that brand strategies build businesses by connecting with customers and employees. Douglas recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss brand marketing on social media. “Get a handle on who is representing you on social. Understand where your voice is being amplified - and by whom. Do they have what they need?” Douglas discusses tips for effective brand marketing in social media: 1.Strong brands are built on consistency. 2.Governance is important with social media. 3.Create employee advocacy programs. 4.Tone of voice is important. 5.Everything starts with a brand strategy.