Oct 8, 2019
What is the intent behind retargeting? Of course, we want folks to come back to our website and make a purchase, but is it always that easy? Nope, not at all - if it was, you wouldn’t have much of a need for other means of marketing, right? See, there are often a variety of reasons a person doesn’t purchase after visiting your site, but it’s up to you to understand where they are in their journey and how to speak directly to them.
In this episode, Glenn Gaudet speaks to Daniel Daines-Hutt about the importance of researching your buyers journey in the process of retargeting your audience. He brings to light our trigger-happiness in making A/B testing decisions too early, learning when to hold and when to fold, and how to speak to audiences in a one-to-one conversation at scale.