Dec 17, 2014
Bobbie Carlton is the founder of Innovation Nights, a free monthly product launch party and networking event that has grown into a local innovation economy mainstay. She mobilizes the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. They've helped to launch more than 600 local products in five years. In addition, Bobbie founded Carlton PR & Marketing, a boutique integrated marketing agency. With Innovation Nights expanding to at least 10 new geographical regions outside of the Boston market in the coming months, Bobbie joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how communities can work together to support their local startups and entrepreneurs. "Your perfect customer might not be in the room, but there is probably someone who knows your perfect customer.” Bobbie offers tips to engage people via social media who may not be tied to a particular company, but tied to a particular community: Identify the community that you are targeting Understand the community’s motivation Define how your audience will benefit from your content Identify how you can get your community working for you Thank anyone who helps promote a company or community publicly or via a direct message to show your appreciation